Abby: I am not desperate!… why, did you think I sounded desperate?
Mike: Listen to you. Desperately asking me if you sounded desperate?

Mike: Rule #3, men are very visual. We have to change your look.
Abby: What’s wrong with my look?
Mike: Abby, you’re a very attractive woman, but you’re completely inaccessible. You’re all about comfort and efficiency!
Abby: What’s wrong with comfort and efficiency?
Mike: Well nothing, except no one wants to fuck it.

Abby: Tell me about the doozy. You know, the woman who broke your heart.
Mike: You are just totally trying to kill my buzz.
Abby: No, I’m not. I’m just interested in what makes you you.
Mike: Well, for your information, it was more than just one. It was more like a parade. Codependent girls, unfaithful girls, depressed girls, narcissistic girls, phony girls. Girls who, it turned out, didn’t actually like me. By the time I hit 30, I realized that you can only have so many lousy relationships before you figure out there’s no such thing as a good one.
Abby: You can’t really believe there’s no such thing as a good relationship.
Mike: To my very core.

Abby: Can we go over your intro one more time? “I’m Jack: and this is…”
Jack: The Ugly Truth. [imitates shooting a gun with his thumb and forefinger]Abby: Ok, let’s maybe lose the gun thing.
Jack: What? The gun is my signature move.
Abby: Unless the NRA is paying your mortgage this month, I say lose the effing gun!

Mike: So there you have it. Never assume a girl is easy or assume she’s a prude. There are many layers in between, and it’s your job, gentlemen, to peel back those layers and figure out exactly what type of woman you’re dealing with.
Joy: That sounded almost enlightened.
Mike: Because once you do peel back those layers, my friends, her lady garden awaits.
Joy: And he’s back.

Mike: Yeah, it is scary. It’s terrifying especially when I am in love with a psycho like you.
Abby: I am not a psycho!
Mike: I just told you that I loved you, and all you heard was ‘psycho’. The definition of neurotic!
Abby: The definition of neurotic is a person who suffers from anxiety, obsessive thoughts, compulsive acts, and physical ailments without any objective evidence of…
Mike: Shut up! Yet again, I just told you I am in love with you and you are standing here giving me a vocabulary list.

• Gerard Butler, to thoroughly understand the “man’s man” in American society, went behind the scenes of Adam Carolla’s namesake podcast to observe him.
• The film was shipped to theaters under the code name “Helpful Advice.”
• The hot air balloon festival actually takes place in Temecula, which is 450 miles away from the on-air location in Sacramento.
• When Abby is on a date with Colin at the baseball game, the score is visible as 4-1. Even after the team hits a running score single, the score seen does not change.
• In the wrestling scene, Butler is enjoying himself with two twin girls on air, surrounded by Jell-O. He ad-libbed the lines ‘‘I can still taste you. You know what I mean.’’